Harnessing secrets of attraction and attention.

VML is the social media agency of record for Moods Condoms in India. While the brand is well-known and well-established in the region, they had an opportunity to grow their influence on a younger audience.

We’ve provided a revamped brand feel that engages with a young and connected audience on their terms. The new platform, #PlayItRight, effectively attracts women by giving them the respect they deserve as sexual equals.

So far, our audience has strongly identified with our comedy-driven, yet meaningful content, giving the brand a spike in social engagement and sharing, while also earning the brand and our work attention from industry media.