VML is excited to work hand-in-hand with the team at National Cattlemen's Beef Association to revolutionize the way a brand engages with consumers. VML's integrated approach to creative, media and brand identity is a key differentiator that will help the NCBA meet business objectives, build brand awareness and acquire new customers.

Headquartered in Denver, NCBA is a contractor for the Beef Checkoff and manages research and promotion programs with oversight from the Cattlemen's Beef Board and USDA. NCBA aims to increase profit opportunities for cattle and beef producers by enhancing the business climate and building consumer demand. They are responsible for the Beef Checkoff's ad campaigns run in the U.S. using the slogan "Beef. It's What's For Dinner."