Embracing collaboration over competition.

Back in 2013, we began a unique relationship with PZU, the largest insurance company in Central and Eastern Europe. We were one of two digital agencies in constant competition for the client’s work. Over the next two years, we proved ourselves in 360º campaigns including digital and traditional work. After winning most of the work, PZU made us their official digital agency of record in 2015.

Our dedicated PZU team works hand in hand with the brand’s AOR to create a common strategy which we implement in every digital platform. We continue to push our capabilities for a variety of campaigns, driving meaningful engagement and major acquisition for the company. 

Case study

Driving with your heart means safer commuting.

VML worked as a strategic partner with PZU Group, one of the largest insurance companies both in Poland and in Central and Eastern Europe. PZU Group insures more than 25 million Poles. For most, the company is the symbol of tradition, confidence, and long-term market presence.

Challenge

Every fifth traffic fatality in the European Union occurs on Polish roads. A stat that is much too high — and PZU Insurance wanted to change it.

Idea

We produced a simple heart that drivers could hang from their rearview mirrors. Some came with messages and others were left blank for personal messages. The heart served as a reminder to drivers to make it home safely to the ones they love.

Result

Our hearts flooded Poland. More than 1.4 million drivers said they received a heart, with 60% saying it made them drive safer. The hearts encouraged 78% of passengers to talk to drivers they were close to about their driving behaviors.