Sprint, one of the nation's four major wireless carriers, knew it was critical the brand transform its digital consumer journey in order to stay relevant in today's rapidly evolving market.  

VML worked with the telecommunications company to re-imagine the path to purchase across Sprint's web and mobile touchpoints and evolve the carrier's digital organization and capabilities - helping Sprint become a truly digital-first company.

Sprint began to operate in a totally new way.  So much so that...

  • Digital sales grew 200%
  • Upgrade performance add digital upgrades grew 300%
  • Care costs were reduced by 20%

But just as important, the digital transformation helped set up success for Sprint for years to come.

 

Case study

Making utility a thing of beauty

Sprint, one of the major global internet carriers and a top wireless network in the United States, has lived its mission to Move Forward. The brand embodies the idea so well that, by 2015, it had evolved far beyond its online presence, then almost 10 years old. To show consumers that the brand was still dedicated to innovative solutions and wireless dependability, the digital experience needed a major update.

Challenge

Grow market share with a new site designed to acquire new customers, retain the existing base, reduce cost-to-serve, and reflect Sprint's evolution. 

Idea

Minimal design with maximum ease. We created a mobile-first, responsive site tailored to fit a range of promotions, prices and plans. Sprint.com now delivers an adaptable, customer-centric experience, giving users full control and a focused journey.

Result

A successful site from start to checkout. The clean, streamlined redesign has fewer clicks and fields than the top competition, and has resulted in a 9% lift in gross new conversion on desktop, 16% on mobile and an overall engagement rate growth of 300%.