Making the little mints a huge global hit.

In early 2015, VML became Tic Tac’s very first global digital agency of record. We started simply running their social media profiles but, within the year, we began to develop all regional country websites, and even launched a global campaign for Tic Tac Minions.

So far, our social approach has taken Tic Tac’s Twitter account from nearly non-existent to the second largest in the food category worldwide.

Today, we continue to develop strategy and deliver the master creative content for the brand’s global Facebook, Twitter, and Instagram accounts, while keeping the opportunity open for more 360º work.