VML executes digital work on behalf of the Navy Partnership, which includes WPP agencies Y&R, Wunderman, Burson-Marsteller, MEC, Uniworld Group, and MEC.
Storytelling has always been part of the Navy legacy. Sons and daughters oftentimes continue service after hearing their parents, and their parents' parents' own Sea Stories - or the adventurous tale of a friend - and make the decision to set sail on the high seas on their own.
With audio listening on the rise - U.S. men, ages 18-29, listen to 21M hours of podcasts every day - it was a fantastic opportunity to offer real stories from the mouths of our men and women in uniform. Click here to listen to the Sea Story podcast series.
An additional innovative opportunity to reach the centennial generation was the creation of Faces of the Fleet, a mini-documentary YouTube series.
In 2018, VML launched the new navy.com, one of the Navy's most important recruitment tools.