Consumers today have high expectations. They want to engage with brands and shop across various channels and devices. And they expect those brands to show up consistently, everywhere that they browse, with contextualized and personalized content.
As the number of channels, formats, and markets continues to grow, the benefits of optimizing your content supply chain to deliver on this omnichannel expectation have never been clearer. Yet many organizations are still trying to keep their customers happy whilst relying heavily on manual processes, working in silos, and constantly reproducing content for different usages and channels.
We’ve teamed up with Adobe to set out six best practices that will optimize your content planning, production, and delivery and interweave all your assets into a dynamic roadmap to tangible results that include:
