Sound, unbound
Freed from the confines of the ear, sound can be a multidimensional force
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Copyright, nature
No longer merely a muse, nature is now an artist in its own right.
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Homenomics
From plant nannies to life concierges, new demands around the home evolve traditional domestic help.
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Insight
New rave rituals
Raves are reborn as the surprising new frontier for wellness and connection.
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F1 new wave fandom
A new generation of fans evolve Formula 1’s brand partnerships and appeal.
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Speculative beauty
From AI-generated humans to virtual embalming—technology paves the way for infinite self-expression.
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Deluxe matchmaking
As dating app fatigue grows, affluent romantics are turning to old-fashioned matchmakers.
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Haute fruit
For consumers in the West, fruit is getting a luxury glow-up – echoing a prestige it already holds in Asia.
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Teenage media
Young readers are proactively creating and embellishing their own news sources catered to their generation’s evolving needs and interests.
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Miniature cocktails
Mini mixology is growing in popularity as appetites favor a less is more approach to drinking.
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Unsmart interfaces
From automotive to interiors, manufacturers are reverting to simple and tactile controls.
Artykuł Pozostałe insighty
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Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Insight
Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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