Tensions between UX and marketing teams are common in many organizations. Instead of digging into separate positions, it’s worth understanding the other side’s perspective and creating effective collaboration rules.
The latest issue of Marketer+ includes a practical guide on how to do just that. Marcin Cichoń, Head of UX at VML, offers a column that presents both perspectives and suggests solutions to help UX and marketing truly work together.
The article appears in the newest issue of Marketer+ magazine.
