Find your story

Millie Bobby Brown and husband are taken on an incredible adventure in Dubai

Klient

Department of Economy & Tourism

Biuro

United Arab Emirates

When Millie Bobby Brown and husband Jake Bongiovi are waiting for a connecting flight in the Dubai Airport, a mysterious movie script appears in front of them, narrating what's happening, and leading them out of the airport and into the city.

MBB Find Your Story Hero Film English 16x9 6mins

Millions of travelers pass through Dubai International Airport on connecting flights each year, representing a massive potential tourism market that remains largely untapped. These passengers are physically present in Dubai but never experience the city beyond the airport walls. The challenge was to find a way to entice these transit passengers to extend their layovers and explore Dubai.

The insight was that a layover is akin to watching the first episode of a captivating TV series – it leaves you wanting more. This sparked the idea of using the "cliffhanger" technique, a classic storytelling device, to create a sense of intrigue and draw passengers into the Dubai experience. The inspiration also came from the desire to create a more personalized and engaging travel experience, moving beyond traditional advertising.

An original series pilot episode starring Millie Bobby Brown and written by Academy Award Winner Armando Bo. The episode depicts Millie and her husband on a Dubai layover, lured into the city by a magical script that dictates their real-time experiences. The episode ends on a cliffhanger, leaving the mystery unsolved and prompting viewers to continue the story. The solution involved creating a website (DubaiTheScript.com) where viewers could generate personalized Dubai travel guides formatted as a continuation of the script, effectively becoming the writers of their own Dubai adventure.

MBB Find Your Story Trailer A English 16x9 30s

MBBFINDYOURSTORY SOCIAL FILM 1 ENGLISH 16x9 30 S

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