For the fourth year as the title sponsor of the London Marathon, TCS showed up bigger and better with a technology-focused immersive experience that brought athletes and supporters closer than ever before.
TCS London Marathon 2025
Celebrating TCS’ technological innovation and the potential it holds for future athletes
Klient
- Tata Consultancy Services
Biuro
- London
TCS wanted the stand to celebrate the potential that technology brings to ‘future athletes’ – showcasing current TCS innovations and ones that are on the horizon – positioning TCS as thought leaders in the future of running using AI and advanced digital technologies.
It’s predicted that by 2044, technology will allow everyday athletes to manage and improve their performance, just like the elites. Let’s show them how!
Create a stand that could tell TCS’s story to every one of the 172,000 runners and their supporters that came to the Running Show, no matter their level of knowledge or interest in the brand.
We enticed the public in with a tech-infused, narrative-driven spectacle, giving them an insight into TCS’s brand and purpose. Those that entered the stand had the chance to get hands on with the TCS London Marathon app as well as exciting new tech innovations, guided by expert staff. We also gave them a reason to tell the world about the brand through a thrilling, AI driven photo moment.
Visitors left with a greater understanding of who TCS are and what they do through a hands-on approach to technology driven storytelling.
At a glance:
- 172,455 attendees saw or engaged with the TCS brand
- 2,685 visitors engaged with deep dive content
- 1,934 visitors took part in the AI driven capture moment
- 1300 photo moment videos generated to be shared on social media
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