In 2009, Belgium introduced ‘ecocheques’ to promote eco-friendly purchases, but they can't be used for eco-donations.

11.11.11, a Belgian NGO fighting against climate injustice, refused to accept this. Together with VML Belgium they found a loophole in Belgian law.

111111 The Ecocheque Hack
In a place like Belgium, creativity is often essential to make things happen. That's exactly what we did for 11.11.11 by using this loophole.

Arjen Tarras

Executive Creative Director, VML Belgium

Nagrody

2023 Creativepool Annual

2023 Creativepool Annual

Social Good


Silver

Clio Awards 2024

Clio Awards 2024

Creative Commerce


Silver

Creative Belgium Awards 2024

Creative Belgium Awards 2024

Brand Experience, Business Transformation, Digital, Media, PR


4 silver, 2 bronze