What if you knew how many tissues you’d need before watching a movie? Introducing The Kleenex® Score — a brand-new IMDb rating system that lets you know just how emotional a film will be. Whether it’s a heart-wrenching drama or a nostalgic favorite, The Kleenex® Score prepares you for all the tearjerking moments.

Sizzle Video Kleenex Score

Movie lovers often go into films not knowing just how emotional the experience will be. Kleenex® wanted to create a fun and useful way to connect with audiences in those moments of high emotion—before the tears start falling.

Kleenex® partnered with IMDb to create The Kleenex® Score, a unique rating system that helps movie lovers gauge the emotional impact of a film before they hit play. Launched ahead of one of the biggest nights in film, the campaign featured a curated list of Tearjerker Titles—a mix of nostalgic and new films—giving audiences an engaging new way to discover emotional movies and prepare with Kleenex® Ultra Soft.

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