Internet is notoriously bad in Indonesia, which drives youngsters crazy. But some of them found a solution: The fast Wi-Fi at the McDonald’s. This was an opportunity to showcase that McDonald’s not only serves the best fast food, but also the fastest Wi-Fi.

Introducing Wi-Fries. a speed test built on the McDonald's App that rewards people experiencing slow Wi-Fi at home with Fries at McDonald’s.

Wi Fries Video
Utilizing a free web-tool like an internet speed test, in such a way that promotes a brand and helps consumers, is what makes this idea so simple and exciting.

Mark Verhagen

Executive Creative Director, VML Jakarta

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2024 ADFEST

2024 ADFEST

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