2017 is VML's 25th anniversary. "VML 25@25" is a podcast series, led by Global CEO Jon Cook, dedicated to exploring the people and offices that make up our growing VML family.
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Jon Bird is an expert at contemporary retail and has a unique perspective on what the future in that space may look like. In this episode of 25@25, Global CEO Jon Cook sits down with Bird, the executive director of global retail & shopper marketing at VML. Bird is also an avid runner, and this podcast was recorded just days before his 16th marathon.
Jeff Small is a director of creative technology at VML working on WPP's Navy Partnership. For Jeff, it's a dream come true because he is a Navy veteran. This episode is filled with great stories that will make you very proud of our country, our work at VML, and all Jeff does. You can also read more from Jeff at his blog: http://www.rocketshiptoplanetjeff.com. And you can listen to the Navy's podcast series, Sea Story, at https://www.navy.com/navy-life/sea-story.html.
The VML family is growing with the recent big news of fellow WPP company Rockfish becoming part of VML. In today's episode, Global CEO Jon Cook sits down with the CEO of VML's Rockfish Division, Michael Stich, and the president of Rockfish, Dawn Maire - two great people who have unique philosophies about running a business and culture. This conversation gives a great insight into what Rockfish has always been about - and a peek into their leadership.
This podcast was recorded one week before VML's 25th anniversary. Global CEO Jon Cook sits down with Chris Clouser, a long-time friend of VML, and more importantly, someone who is described by VML's founders as the "founding client" of the agency when he was at Northwest Airlines. Jon talks with Chris about how he chose VML as his agency in those early days, what's changed over the years at VML and what has stayed the same. They also talked about the importance of anniversaries. Perfect timing with VML's 25th anniversary.
Earlier in 2017, Fernando Taralli, president of VML Brazil, was inducted into the Brazilian Marketing Hall of Fame. Read more here. In this episode, Jon Cook, VML global CEO, sits down with Fernando to talk about the evolution and transformation of marketing and digital in his country and how he's enjoying life as a new father.
25 years ago, John Valentine, Scott McCormick, and Craig Ligibel started VML. 25 years later they're here at VML to record a podcast to talk about the memories of starting VML, what they're doing since leaving VML in the early 2000's, and about where they see the future of marketing in this company. It's an invaluable look at those who started this company and put us on the amazing journey we're on. We can't wait for you to hear what these guys think and how proud they are of the company we've become.
This edition of 25@25 is an extra special one because it was recorded at the Cannes Lions Festival of Creativity as the record 27 Lions for VML were rolling in and we were in a celebratory mode. Global CEO Jon Cook sat down with some of creative leadership from around the world and had a fascinating conversation about their views on what it takes to win at Cannes and the camaraderie that exists between VML creatives across our global network.
In this episode, VML Global CEO Jon Cook talks with Aden Hepburn, managing director & executive creative director, VML Australia. Aden has a very interesting story. You'll learn how he went from aspiring chef to leading VML Australia, how he created his blog that has a world-wide following and what makes Australia different from a marketing and technology standpoint.
This is the first episode where three different VMLers are interviewed - Brian Bockelman, Associate Copywriter, Lauren Meehan, Account Manager and Cameron Smith, Planner. All three VMLers are based in Kansas City, but there is something else they have in common. In honor of our 25th anniversary at VML, each of these VMLers turns 25 this year. This interview is a great insight into what it's like to be 25 years old at VML, what it's like to be a millennial and their perception of the fast-paced marketing world.
In this episode, VML Global CEO Jon Cook talks with Elisa Soto, media director at VML Mexico. She gives a compelling perspective on culture. Elisa has driven some great change at VML Mexico and she's spent a lot of time with the broader VML family. She also talked about the importance of continuing education, how she's getting her master's at NYU, and how she's integrating that into her role here at VML.