VMLY&R Poland Wins the Silver Award in the Golden Paperclips Competition
The "Prevention, Man! Take care of yourself and be healthy as a horse" nationwide campaign created in cooperation with Hill+Knowlton Strategies for the Ministry of Health received the silver statuette in the Medicine and Health category.
The aim of the "Prevention, Man! Take care of yourself and be healthy as a horse" project was to motivate young Poles to look after themselves and their health. The surprising and controversial creation of a coach - a man wearing a horse head mask - combined with a factual expert message, drew the millennials' attention to the issue of why it is worth changing your lifestyle to a more healthy one, in a non-obvious way.
Golden Paperclips is one of the most prestigious competitions in the public relations industry, organised by the Polish Public Relations Consultancies Association, whose aim is to reward the best and most professionally prepared projects in Poland. This year saw the 16th edition of the competition.