Imagine their future if hate speech continues.

Together, Projekt: Polska and VML searched for a new way to stand up against hate speech. The HateStop online tool allows people to anonymously report hate speech directly to law enforcement by simply submitting a link in an online form: www.hejtstop.pl.

Case study

Poland is witnessing an unprecedented flood of hate speech.

In the past, no one would be brave enough to openly call for violence towards immigrants, homosexuals or political opponents online.

Today, such hateful comments come from well-known athletes, members of parliament and worst of all - even our friends, neighbours and relatives.

Challenge

Find a way to oppose the flood of hate speech in the Polish Internet.

Idea

An online tool that makes it possible to report hate speech directly to law enforcement agencies. A print campaign presenting infants with hospital tags featuring names such as "slut" or "paki" that built awareness of the online tool.

Result

Social media interaction: 71,191.

Social reach: 4,800,000.

Over 1,700 hate speech cases submitted to law enforcement (no media support, less than 3 weeks since launch).

Awards & Recognition

IAB MIXX