June 9, 2016

Moms Know Best: VML Poland Wins Competition

In fall 2015, the VML Poland team, including Strategic Planner Albert Steclik and Art Director Tomasz Gebala, prepared the winning communication strategy for the SOS Children's Villages organization as part of the Eurobest Young Creatives Planners competition.

SOS Children's Villages is an independent international development organization that has been working to meet the needs and protect the interests and rights of children since 1949.

As a prize from the competition, the team went to the Eurobest festival in Belgium. The collaboration was then continued, which resulted in the latest campaign, "Looking for Extraordinary Parents". The SOS Children's Villages organization recently launched the entitled "Looking for Extraordinary Parents" nationwide recruitment campaign in Poland. Its aim is to reach new caregivers who could create homes for abandoned children and become their parents. This is the first time in history that the winning campaign of the Polish edition of the Eurobest Young Creatives Planners competition was later carried out.

In addition, the VML Poland team - Piotr Szkaluba, creative group head, and Tomasz Misiukiewicz, creative group head, also won the Polish edition of Young Creatives competition in the Film category, which means they will be headed to Cannes later this month!