Michal Wolniak

President & Head of Advisory

Founder, President & Head of Advisory at VML Poland, the European hub of the VML network advertising agency, part of WPP. He is responsible for seeking out and prototyping new business solutions and their adaptation to the existing processes and the specificity of the customer’s organisation. He executes digital business transformation projects for customers according to the Connected Consumer Experience methodology.

Awarded the industry’s Man of the Year title twice.

Since 2001, he has been building a marketing group comprised of the Heureka, Pride&Glory, and Brand Fibres agencies, among others, later transformed into VML. The company regularly wins the title of agency of the year and has received 165 awards at Polish and international advertising festivals, including the Effie, Innovation AD, Golden Drum, KTR, MIXX Awards, Adweek’s ARC Award, Golden Arrow, and Magellan Awards.

Regular speaker at industry conferences. Member of the MIXX Awards competition jury, the IAB Programme Board, the Facebook Advisory Board, and the SAR Innovation AD Programme Board, and chairperson of the jury of the Innovation AD and Effie competitions. Interested in theatre and painting, he produced the highly regarded monodrama entitled “Ojciec Bóg” (“Heavenly Father”). In the past, he used to edit popular entertainment TV shows.

Co-founder of Nightly. Serial (four-time) father.

Warsaw, Poland
North Gate, ul. Bonifraterska 17
00-203 Warsaw
Poland