Sound Sites

Who better to describe Tennessee than its most valuable resource.

Through the power of music, VML and the Tennessee Department of Tourist Development are collaborating with Tennessee's greatest treasure – its songwriters – to write evocative alt text image descriptions for its tourism website to improve accessible travel.

"Sound Sites" is an industry-first initiative that enhances the online travel experience for blind and visually impaired visitors. Learn more here.

Alt Access Image Video with AVO Long Form

We want to ensure everyone has the opportunity to experience Tennessee’s unmatched beauty, including the millions who travel with visual impairments. Tennessee’s deep musical roots make this campaign a natural fit, and we’re proud to champion travel experiences that embrace everyone.

Mark Ezell

Commissioner, Tennessee Department of Tourist Development

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Agencies, brands and everyone on creative teams have the potential to add layers of creativity to the work through accessibility, but it's often simply forgotten. This is a rallying cry for the industry to think about accessibility creatively.