Speaking In Color

Color is personal and it's human. To architects, it can change the feel of a city, evoke emotion and create the building's character. As a global leader in color coatings, Sherwin-Williams Coil Coatings set out to make finding the perfect color as intuitive as possible.

"Speaking In Color" is a voice-activated AI color system that produces hues based on human inspiration. For example, by simply speaking: "Crystal clear, Caribbean water" millions of images are analyzed in a search algorithm, and optical recognition technology creates a custom color palette. Using the intuitive power of AI, any color can be fine-tuned by saying, "A little brighter" or "Blend in a bit more blue" to find that one in a million color.

For the first time ever, color can be spoken into existence.