Out of Home
Repurposing outdoor ads into life-saving tents to aid Morocco’s earthquake victims
The bet only a Moroccan brand can take
Let’s Play it like in 1986 and win. The brand manifesto to make people dream again.
Challenge
While the WC was an opportunity to increase sales with Morocco qualified, new online betting brands was offering higher gains.
Inspiration
Since 1986, Morocco national team results were so disappointing to its younger fans that the divorce with them was acted.Let’s Play it like in 1986 and win.
Idea
The brand manifesto to bet on the Moroccan team chances to make people dream again. A movement inspired by 1986 journey reminding that success happens when we believe in was launched by a young fan.
Growth
Cote et Sport bet on the national team switched its perception to a true Moroccan brand and helped reach a new sales record.
