Wendy’s leveraged a unique and endearing social media approach to not only engage but also dominate the organic share of voice on Facebook, surpassing even the biggest names in the industry.
Wendy's Enters the Chat
How Wendy's changed the narrative of organic reach on the world's biggest platform
Клиент
- Wendy's
Офис
- Kansas City
- United States
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Награды
2025 D&AD Awards
Media
Graphite Pencil
2025 D&AD Awards
Digital Marketing
Graphite Pencil
2025 The One Show
Social Media
Best of Social Media
The One Show
2025
2 Gold Pencils, 2 Bronze Pencils, & Merit
The Clios Awards
2025
Gold & Bronze
London International Awards
2024
5 Gold, Silver, and Bronze
2024 Cannes Lions
Social & Influencer — Use of Humour
Bronze Lion
2024 Cannes Lions
Social & Influencer — Organic Reach & Influence
Bronze Lion
2024 Cannes Lions
Social & Influencer — Community Management
Bronze Lion
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