At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Avocados From Mexico®

The Guac Guru

Football and Guac. So Predictably Good.
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AFM STILLS PORTRAIT1358 2 Edit
Haleon Global

Robitussin Commuter Coughs

VML & Robitussin team up with a New York subway interview series to discuss the hot topic of colds on public transport
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Commiter Coughs Hero
Mondelēz International

Coffee Calls for belVita

Transforming coffee culture into a dynamic brand experience
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Coffee Calls for bel Vita Hero
Mondelēz International

OREO Walks

Turning crosswalks into shoppable out-of-home moments with unmistakable flavor
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OREO Walks
Pack In More Fun
Kimberly Clark

Pack In More Fun

Helping parents pack smarter and shop digitally for stress-free family vacations
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OREO Halloween
Mondelēz International

OREO Halloween

Transforming OREO cookies into a month-long Halloween tradition of mess-free carving fun
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Scanwich
Mondelēz International

Chips Ahoy! Scanwich

A fun and interactive campaign that turned ice cream into savings and bespoke creations
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Shoe Saver
SC Johnson

Shoe Saver

Turning the least effective bug-killing method into savings on Raid
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Halloween Bug Out
SC Johnson

Halloween Bug Out

Turning Halloween spiders into offers on STEM Spider Killer
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Oreo Menu
Mondelēz International
Награды

OREO Menu

Turning any website's hamburger menu into a menu for OREOs
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Sing to Remember hero image
Coca-Cola
Награды

Sing to Remember

Using the power of music to awaken forgotten languages
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Adscan hero 01
Makro
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Adscan by Makro

A shopping tool capable of converting any outdoor ad into our new commerce channel
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Potential Univar Image 1
Univar

Univar Digital Transformation

Jumpstarting Univar's Transformation via Adobe Commerce
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Milk Manga Hero
Seki Milk
Награды

Milk Manga

The more kids drink, the more fun is revealed
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KFC Hero Image
KFC
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KFC

Transforming the online ordering experience
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