December 14, 2017

Small Shoes with Big Kicks – A VML Malaysia’s Growth Story

Every successful takeover recorded in history has started with a strategic group of individuals, a focused mission, a killer plan and passion to win. From Achaeans Trojan to the domination of Google, those initial few took a simple idea and worked it into unsurpassed victory. Opening its doors in March 2016 with a handful of amazing talent, VML Malaysia took on giant competitors and proved to clients and industry that a few can move mountains.


Since its inception 21 months ago, VML Malaysia has gathered some phenomenal clients in the market. Working with brands as their digital agency partner, the agency expanded into various verticals such as Banking, Automotive, FMCG, Entertainment, and Technology; with clients including: Castrol Carama Malaysia, Sony Pictures Malaysia, the Marigold beverages brand portfolio (Peel Fresh, HL Milk and Yogurt), innisfree Malaysia, CIMB Bank Malaysia and Legoland Malaysia.


In the past twelve months, VML Malaysia has been partnering with brands to deliver forward thinking and innovative solutions. innisfree Malaysia, the fastest growing Korean cosmetics brands in the market appointed VML as their Digital AOR, likewise Legoland Malaysia named the agency as their Lead creative AOR for Legoland Malaysia Theme Park, where VML is leading communications, creative and channel strategy for key markets in Asia.


VML Malaysia showcased its content capabilities by developing short form original video content in-house, shooting and producing web-series for clients' social channels and leveraging Facebook's 360 Panorama format with a mobile first approach to drive engagement. Leading the way by taking an innovative approach to media in Malaysia, the agency developed a live chat bot and live timeline game on Facebook and leveraged Facebook's newly developed features to increase brand reach with minimum dollar investment for clients.


Expanding their Platforms & Experiences vertical, VML Malaysia built robust capabilities in-market to deliver cutting-edge experiences for its clients with several Adobe Experience Manager (AEM) platforms and microsites. As a technology partner to CIMB Bank, the agency led ideation and execution, creating personalised user journeys on desktop, tablet and mobile for existing-to-bank and new-to-bank customers, increasing revenues from cross-sell and upsell opportunities. All this contributed to VML's 2nd successive Adobe Marketing Cloud Partner of the Year (Southeast Asia) win at the Adobe Experience Forum 2017, in Malaysia and Singapore.


The agency has witnessed stratospheric internal growth and market acknowledgement with a passionate team that is strategically led, creatively driven and digital at the core, all while being a true partner to their clients. To close the year out with a bang, VML Malaysia was honored with a Gold, as Malaysia Digital Agency of the Year 2017 at last Thursday's Campaign Asia AOY 2017.