Moving to the always-on approach.

VML Singapore's partnership with 3M has spanned 5 years across all 3M product brands such as Command, Scotch, Post-it and Nexcare in the Asia Pacific Region. What started as short-term campaign engagements progressed into long-term strategic digital engagements to help transform 3M.

VML's most recent initiative with 3M was to conceptualise and produce a Digital Command Content Centre that monitors ongoing conversations and content about the brand, to help drive business objectives in real-time.