VML partnered with Y&R on the Dell business in 2011, first working on traditional and standard digital assets. Since then, our partnership and scope has grown fast.
As global creative leads for Dell, VML takes charge of creative and strategy for all of the brand’s key markets. In Asia, VML Singapore was tasked with connecting with Dell’s Channel Partners to increase sales, acquire new partners, and increase retention through a regional CRM program. Elsewhere, VML acts as social agency of record, handling engagement and original content.
Our growing partnership with Dell has given us exposure to parts of the organization well outside marketing, and continues to give us the opportunity to drive their business with our evolving range of expertise.