Creating a digital presence to strengthen the brand.

VML Singapore has been engaged by INSEAD to drive the revamp of their institutional website, internal digital properties as well as additional digital touch points globally. The new website will not only provide personalised and relevant information, but also ensure that INSEAD's digital presence is unified in its aim of strengthening the Brand.

Driving this process, VML used Action Plan™ to re-imagine the user flow, content layout and presentation to customize content showcased to the diverse users needs based on their objective sets. 

Case study

A consumer-centric, personalised digital experience

A pioneer in international business education, INSEAD was looking for a digital partner who would help them reflect the dynamic environment of INSEAD to help reflect their proposition of “The Business School For The World” across their online properties to reflect the new
branding.

Challenge

Create a digital presence that could provide convincing and relevant information for Potential students, Alumni and Partners alike.

Idea

The revamped website provides personalised information and programme recommendations to drive new users further down the conversion funnel. It also seamlessly integrates the use of the intranet with the front facing public website.

Result

When completed, users and internal stakeholders not only experience one touch point, but also shortcuts to get to know other INSEAD members/students via LinkedIn.