Turning global into local.

VML has worked with the Revlon brand in 9 markets including Singapore, Hong Kong, India, Malaysia, Philippines, Vietnam, Cambodia, Laos and Myanmar. As a global brand, Revlon's communications needed to be catered to the Asian audience.

VML has been working with Revlon over the years to create a compelling regional digital strategy, specifically using Facebook as a communication channel. This has seen great responses in the various markets, engagement on all fronts, and more people heading down to stores to make purchases.