Shaping fluid environments.

Platforms & Experiences

When people identify with a story and are willing to spend time and money on a brand, they expect it to deliver. VML makes sure it does. Whether it’s a website, mobile experience, or retail space, we look into the environment to determine the most inventive way to give people what they want and get you everything you need.

From a strong core idea, we develop a single connected set of experiences that’s a natural extension of the brand. We aim for something that’s as personal as it is innovative, so it allows for more seamless connections between people. Ultimately, we make technology invisible, so humanity is on full display.

Service Design

We start by extending the experience of your brand online, but expand what it means to interact altogether. We deliver personal ways for consumers to connect and powerful drivers for them to act.

Global Content Platforms

We can generate work to suit any space, but we know it’s not one size fits all. We determine exactly what you need, target the best platforms to use, and deliver a perfectly tailored solution, every time.

Technology Development

This may be our area of expertise, but we leave our doors open. We work with you throughout our research, ideation, creation, and launch, all so the final results match just what your brand needs.

Commerce

Wherever there’s a digital exchange between you and your consumers, we aim to make the digital disappear. With equal parts usability, personality, and reliability, the path to purchase feels seamless.

Product Development

A true partner doesn’t wait around for marching orders. We’re actively looking for opportunities to put you at the top of your industry by transforming what you offer and what you’re capable of.

Mobility

For a growing landscape of mobile and wearables, evolving formats and functions, we develop native applications to keep experiences consistent and move your brand forward across devices.

Case study

A consumer-centric, personalised digital experience

A pioneer in international business education, INSEAD was looking for a digital partner who would help them reflect the dynamic environment of INSEAD to help reflect their proposition of “The Business School For The World” across their online properties to reflect the new
branding.

Challenge

Create a digital presence that could provide convincing and relevant information for Potential students, Alumni and Partners alike.

Idea

The revamped website provides personalised information and programme recommendations to drive new users further down the conversion funnel. It also seamlessly integrates the use of the intranet with the front facing public website.

Result

When completed, users and internal stakeholders not only experience one touch point, but also shortcuts to get to know other INSEAD members/students via LinkedIn.

Case study

Every Premier League moment, brought to life.

VML worked as a strategic digital partner with Premier League, the most competitive and most exciting soccer league in the world. Every week, day, and minute, the most passionate fans on the planet feed on the drama surrounding clubs, players and managers, on and off the field. It's not only the best of football; it’s the best of sport. 

Challenge

Create a digital strategy that supports Premier League's licensing, partners, sponsors and member clubs, while growing revenue and fan satisfaction.

Idea

Dramatize every moment of Premier League action using an enormous database of match statistics. Stimulate fan engagement with pre-game predictions, live two-screen experiences, and post-game debates, all of which intensify as fan participation grows.

Result

Since the November 2011 launch, we've seen increased levels of traffic and active participation on a global scale. The site has also become a lead sales generator for the clubs across multiple products, including tickets, games, and merchandise.