November 6, 2017

NATIVE VML named global Entertainment Agency of the Year

The eagerly anticipated Cannes Lions Global Creativity Report that highlights the world's most creative countries, agencies and networks has been published and NATIVE VML is proud to announce that the agency has been named the Entertainment Agency of the Year 2017.

 

The ranking is a direct result of NATIVE VML's historic run at Cannes Lions this year where the agency bagged 6 Lions including Gold and Silver Lions in the Entertainment Lions category, a Silver Lion in Entertainment for Music Lions, and a Bronze Lion in Media Lions for the multi-award winning Absolut One Source campaign.

 

"In our world of hyper-connectivity it is vital for brands to become part of culture - not just to have a presence in culture, but a purpose. Branded Entertainment gives us the ability to weave our clients' brands into the fabric of the entertainment that their customers choose to consume. We see the growing intersection between advertising and mainstream entertainment as one of the most powerful and exciting new frontiers in marketing. And so, to be globally recognised for the work that we have done in this area, is truly dazzling - and in fact dizzying - in its awesomeness!" notes Jason Xenopoulos, CEO and Chief Creative Officer of NATIVE VML.

These wins for Absolut One Source, along with two Bronze Lions received for Stop The Cycle for the Huffington Post and an additional seven finalists, also saw NATIVE VML placed 2nd in South Africa - a further jump up the rankings from third place in 2016.

"A huge shout-out to our clients, partners, and the talented artists with whom we have collaborated to make this possible," concludes Xenopoulos.

 

View all NATIVE VML and Partner rankings below

Entertainment Agency of the Year

NATIVE VML was ranked 1st

Entertainment

NATIVE VML was ranked 1st

South Africa

NATIVE VML was ranked 2nd

Alcoholic Drinks

Pernod Ricard was ranked 3rd

Middle East and Africa

NATIVE VML was ranked 5th

Entertainment Lions for Music

NATIVE VML was ranked 7th