Hollard ASCEND, the Holistic Finance Platform

Case study

People find their finances confusing and intimidating. It's all crazy jargon, complex navigating and graph after graph. Most people just don't understand it.


Financial advisors are prone to feeding their clients complex, unnavigable, jargonistic graphs and charts, intimidating customers and putting them off .This results in uneducated choices and a general distaste for all things 'financial management'.


Inspired by the simplicity and navigability of infographics, we created a user-optimised website that allows consumers to navigate and interact with their financial data.


Thanks to the customisation and simple design of the website, Hollard ASCEND means people don't just get a holistic view of their finances... they can finally make sense of their future.

Awards & Recognition

The Webby Awards