Nestle KitKat Presents the Art of Chocnology

As a valued partner of Nestle since 2012, NATIVE VML has grown the brands and portfolio that we currently service, and our relationship has gone from strength to strength. We are currently lead digital agency for majority of the Nestle chocolate portfolio which includes BARONE, KITKAT and AERO, and we have recently gained lead digital agency status for the SMARTIES portfolio. We also run Nestle Pet Food with Purina One and Husky, and will be welcoming Friskies to NATIVE VML in the upcoming months. AERO and Husky have also been listed as two of the Top 50 FMCG Facebook pages in South Africa under our guidance.

Case study

Where chocolate meets technology.

To launch Android's new operating system, Android(tm) KitKat in South Africa, we decided to do something as new and unique as this partnership.

Challenge

The very nature of the Android(tm) KitKat partnership offered inspiration. Android(tm) had never named its Operating System after a brand and it was the coming together of two very different worlds - chocolate and technology.

Idea

We set out to create the world's first exhibition of 3D-printed chocolate sculptures and called it Chocnology. Inspired by Android(tm) KitKat and designed by a selection of SA's top creative minds, Chocnology explores what happens when the worlds of chocolate and technology collide.

Result

Chocnology received extensive local and international coverage across digital media, press, radio and TV - resulting in over R2.4 million in earned media. It even got a special mention in The Huffington Post. Exposure on Twitter was over 2 million and Chocnology trended twice in SA and once in JHB on the opening night of the exhibition. With plans to take it overseas, Chocnology proved that this was indeed, an exhibition good enough to eat.

Awards & Recognition

Assegai
Bookmarks Awards