Leading Standard Bank’s Digital Strategy Across the African Continent

NATIVE VML and Standard Bank have been partners for over 8 years. Beyond South Africa's borders, we work with Standard Bank to lead their digital strategy across the African continent. This work ranges from social media management to online video production and more. Standard Bank is an incredibly forward-thinking brand, and we are proud of our continuing relationship that helps Standard Bank, and its customers, to keep 'Moving Forward'.

Case study

Standard Bank: #Today

As a brand that stands for moving people forward, Standard Bank had to find a way to connect with their millennial audience.

Challenge

Standard Bank wanted to reach and relate to their millennial audience in an authentic and relevant way.

Idea

Standard Bank partnered with NATIVE VML and created #TODAY: a social media campaign designed to rebut against procrastination and inspire millennials to realise their dreams #TODAY. The campaign documented twelve social media influencers as they made a personal commitment to themselves to take the first step, while inspiring others to do the same.

Result

The influencer commitments extended the campaign even further into popular culture, connecting to people's real hopes and dreams and helping to move them forward. The campaign had an engagement rate of 70% and 82% in positive sentiment.

Case study

Love Letters To Africa

To unite and celebrate Africa during Africa month

 

Challenge

As a continent of 53 countries, we are different. We are divided by so many things. What is that one thing the unites us.

Idea

We collaborated with poet Koleka Patuma and wrote a love letter to Africa. We shared it on Social Media and invited people to share their own. We built a site, aggregated the hashtag, creating a love letter that grew every time someone added to it.

Result

We received a total of 16 000 love letters - it would take you over 3 days to read the entire letter. 
We had 929 997 video views and 40 3337 502 digital and social impressions.

Case study

My Fearless Next

Keeping in line with our goal of getting South Africans to their next.We aimed to help working entrepreneurs turn their side hustles into their main hustle.
 

Challenge

Many entrepreneurs work a 9-5 while running their own business as a side hustle.This takes considerable time and amplifies the risks of starting a business.

Idea

With the help of SA's top entrepreneurs, we created a bootcamp in the form of a 3 minute TV show to help hustlers build their businesses.One lucky winner would get a year's salary.We made it even more accessible through social media interaction.

Result

The brand received 17 Million Social Media Impressions, and R29 Million in Earned Media.36 entrepreneurs were mentored through the TV bootcamp - while 200+ more interacted through WhatsApp.