NATIVE VML and Standard Bank have been partners for over 8 years. Beyond South Africa's borders, we work with Standard Bank to lead their digital strategy across the African continent. This work ranges from social media management to online video production and more. Standard Bank is an incredibly forward-thinking brand, and we are proud of our continuing relationship that helps Standard Bank, and its customers, to keep 'Moving Forward'.
Standard Bank: #Today
As a brand that stands for moving people forward, Standard Bank had to find a way to connect with their millennial audience.
Standard Bank wanted to reach and relate to their millennial audience in an authentic and relevant way.
Standard Bank partnered with NATIVE VML and created #TODAY: a social media campaign designed to rebut against procrastination and inspire millennials to realise their dreams #TODAY. The campaign documented twelve social media influencers as they made a personal commitment to themselves to take the first step, while inspiring others to do the same.
The influencer commitments extended the campaign even further into popular culture, connecting to people's real hopes and dreams and helping to move them forward. The campaign had an engagement rate of 70% and 82% in positive sentiment.
Love Letters To Africa
To unite and celebrate Africa during Africa month
As a continent of 53 countries, we are different. We are divided by so many things. What is that one thing the unites us.
We collaborated with poet Koleka Patuma and wrote a love letter to Africa. We shared it on Social Media and invited people to share their own. We built a site, aggregated the hashtag, creating a love letter that grew every time someone added to it.
We received a total of 16 000 love letters - it would take you over 3 days to read the entire letter.
We had 929 997 video views and 40 3337 502 digital and social impressions.
My Fearless Next
Keeping in line with our goal of getting South Africans to their next.We aimed to help working entrepreneurs turn their side hustles into their main hustle.
Many entrepreneurs work a 9-5 while running their own business as a side hustle.This takes considerable time and amplifies the risks of starting a business.
With the help of SA's top entrepreneurs, we created a bootcamp in the form of a 3 minute TV show to help hustlers build their businesses.One lucky winner would get a year's salary.We made it even more accessible through social media interaction.
The brand received 17 Million Social Media Impressions, and R29 Million in Earned Media.36 entrepreneurs were mentored through the TV bootcamp - while 200+ more interacted through WhatsApp.