Enhancing the Cinema Experience with Ster Kinekor

Since 2014, NATIVE has been working with theatre giant Ster-Kinekor on their digital and social marketing platforms. However, both Ster-Kinekor and NATIVE VML see these digital offerings not only as a way to effectively market to consumers, but also as a means to enhance the actual cinema experience of moviegoers. Even in the digital age, going to the movies is inherently a social experience, and our work with Ster-Kinekor has sought to drive this truth home.