The digital revolution is a consumer revolution. Marketers are no longer the sole proprietors of their brands. Today, brands are co-owned by their customers. To remain relevant within this people-powered marketplace, brands must deliver shared value. Simply telling people about your products and services is no longer enough. You have to give them something in return.
Marketers who make this shift from “telling and selling” to building mutually beneficial relationships unlock new levels of affinity for their brands. They transform their customers into fans. They extend their reach with relevance, trade cynicism for trust, and embed their brands firmly in the cultural conversation.
We call this 'Purpose-driven work that lives in people’s lives'.