In 2010, a historic industry landmark event saw the merging of three of South Africa's leading specialist digital agencies (Brandsh, Cambrient and Stonewall+ Digital Marketing) to form NATIVE, a premiere full service digital marketing agency with the bold ambition to become South Africa's best.
The newly formed entity had a clear vision to create purpose-driven work that lives in people’s lives and quickly became a force to be reckoned with, breaking new ground ever since.
NATIVE’s fully scalable and integrated balance of strategic and creative services saw the agency secure Nedbank and Pernod Ricard soon after the merger. NATIVE continued to partner with a host of brands across the automotive, beauty and health, aviation, consumer goods and electronics, financial services, banking, manufacturing, retail, tourism and entertainment sector.
2013 marked another profound step in the agency’s history as it partnered with global digital marketing giant VML. NATIVE further drove its leadership position in South Africa by bringing world-class skills and the power of VML and the Y&R network to the continent.
In what turned out to be another monumental year, 2014 saw NATIVE VML welcome some of SA’s most-loved brands as its clients including kulula.com, Ster-Kinekor, Red Bull and Liberty, as well as Lead Digital Agency appointment for BMW and PepsiCo.
In 2015 we turned 5 years old and once again celebrated a vintage year in business. We were awarded two significant lead agency accounts in the form of Chivas Regal and Absolut Vodka. Our annual thought leadership event, The Digital Edge Live, was an unprecedented success with over 1300 guests in attendance to see an incredible lineup of speakers, including global film icon Spike Lee. 2015 was capped with the agency's strongest financial performance yet, with strong revenue being driven from new business transformation projects as well as major platform builds for some of our biggest clients. Happy birthday to us!
“NATIVE VML’s journey has been a deliberate one. Every step in the agency’s growth was in service of our vision to create purpose-driven work. It is this positioning that has resonated with the brands that joined our family. Now we’ve begun to spread our wings further, transforming ourselves from a digital agency into an Agency for the Digital Age. It’s a significant distinction that sets us apart from our competitors and puts us firmly on a path of creating truly integrated work for a connected world,” says Jason Xenopoulos, NATIVE VML CEO.