Chief Executive Officer
Jarred is the Managing Director of VML South Africa, widely regarded as the best digital agency in South Africa, and a part of one of the leading digital agency networks in the world.
Jarred founded one of the first professional web services firms in 1995. After selling his first business to the VWV Group, Jarred became part of the founding team of VWV Interactive, which went on to dominate the web development industry during the late 90s.
In 2000 Jarred left VWV to found Cambrient, which became the leading provider of content management solutions in South Africa. During this period, he started The Digital Edge podcast, which produced over 100 episodes and evolved into The Digital Edge Live, the largest annual digital conference in SA.
In 2010 Jarred was part of the team that merged Cambrient into NATIVE, which became NATIVE VML in 2013. He was elected as deputy chair for the DMMA for 2012, Chairperson in 2013 and then drove the rebranding to form the IAB South Africa, of which he has been chair for 3 years. In 2013 he was awarded Best Individual Contribution to SA Digital Media & Marketing at the Bookmark Awards.
Jarred sits on the Loeries Committee, was a Board Member of SAARF and The Creative Circle, and is a Board Member of DALRO and, in his spare time, answers his email.