Let's face it, mobile apps have become an overflowing bin of disparate digital objects. A million apps that do mostly the same thing, some better and some worse. Some are one-off campaign apps, and others are struggling businesses barely able to ride through the sea of sameness.
Every app has its own user interface, its own rules, and its own way of interpreting how to filter an image or track your run while draining the life out of our precious smart devices.
INFLUENCER: Ian Cahill, Channel Supervisor, Mobility at VML, says Apple still has a few tricks up its sleeve
In what was expected to be a lackluster product announcement - largely due to the notion that Apple would be reusing the same body style from the previous two phones - Apple proved it still has a few tricks up its sleeve.