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Shoppers Rewarded Retailers this Holiday Season

For retailers, the 2017 holiday season felt like the end of a long winter and the beginning of an exciting new era.

Depending on a retailer's point of view, holiday is either the end of the year (and for the weaker ones the end of the world) or the start of it. When things are bad, retailers typically like to view it as the end, but when things are good, they view it as a beginning.

This year they are universally seeing it as a beginning.

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