Advertising Research Foundation: Making Big Data part of the creative process —not an add-on
The Advertising Research Foundation recently interviewed VML Global CEO Jon Cook as part of its Leadership Series. In addition to Jon, the series of videos, all recorded at the Cannes Festival of Creativity, includes leaders from prominent organizations like Google, the NFL, IBM, Oracle, and others. Jon spoke about making big data part of the creative process, rather than an add-on. You can see the full series here and Jon's interview here.