Case study

They will believe you did this to yourself


Homelessness in London has more than doubled in the last five years. Our core cause-focused audience is getting older and are oversaturated with requests for help. So we created a film specifically for a new and different audience, luring them in and challenging their perspectives on homelessness and inspiring them to get involved in an edgy, artistic East London community struggling with the homeless epidemic. 


The Killer is a 360 degree experiential horror short, a VR advocacy film in disguise. In this first-person psychological thriller, you become the captured and tortured prisoner of a merciless madman, experiencing the unimaginable as it unfolds around you in a dark, forgotten place. But The Killer's actions aren't random acts of violence. Each scene is engineered to make you feel what it's like to be living on the streets. In the end, unsuspecting film fans and VR enthusiasts were placed in the shoes of a homeless person. Seeing the world through their eyes. 


The film premiered across London, October 25 - 29, 2017, for the duration of Halloween Weekend. A London Halloween Pop-up showed the film in Covent Garden and our launch event happened at Restoration Station in Shoreditch, a furniture restoration shop that helps people learn a trade while in recovery with Spitalfields Crypt Trust. It was also launched digitally online on October 27th, 2017.

After terrorizing locals and increasing awareness for Spitalfields Crypt Trust, our immersive message went global, gaining attention through global media coverage such as BBC Click and distribution to many VR focused platforms, with nearly 100,000 organic views.