April 1, 2018

VML positioned in Gartner’s Leaders Quadrant of the Magic Quadrant for Global Digital Marketing Agencies

For the second consecutive year, VML has been positioned in the Leaders Quadrant of Gartner's Magic Quadrant for Global Digital Marketing Agencies. VML was among 21 agencies evaluated by Gartner for this year's Magic Quadrant.

As noted in the report, Gartner looks beyond the ability of global digital agencies to meet current market needs. We also focus our evaluation on an agency's ability to drive client growth through its interpretation of marketplace trends and deliver transformational technologies or approaches that meet marketers' future needs.Gartner analysts evaluate criteria on the ability to execute and the completeness of vison.  

According to Gartner's Leader Quadrant description, Leaders possess deep, broad capabilities across all competencies, most notably related to strategic services (which include business strategy and digital business transformation skills). Leaders implement comprehensive, effective solutions that leverage sizable investments in creative talent and marketing technology. They invest their own R&D dollars to set market direction. As a result, Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world. 

Leaders maintain a viable business, regardless of the global economy. Leaders extend their client relationships far beyond marketing promotions, often appearing on competitive bids outside their primary sector (for example, management consulting, production ideation and product development requests for quotations). Leaders help their clients develop digital marketing platforms designed for systemic growth and scale; they do so by harnessing their own significant expertise implementing digital marketing programs driven by data and analytics. 

If you have access to gartner.com, the direct link to the research document is: www.gartner.com/document/code/328384.


Gartner, Magic Quadrant for Global Digital Marketing Agencies, 21 March 2018

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