Powerful cooperation in a hyper-connected world.

VML has worked with Sprint in a variety of capacities since as far back as 1995. Over the past two decades, the partnership has grown to become one of the agency’s longest and strongest. Our work for the brand has evolved along with our capabilities and the larger telecomm landscape. We’ve gone from working on promotional business to playing a major role in web development and digital strategy.

In 2015, Sprint entrusted VML to develop and launch a rebranded digital experience across all of their owned platforms. Our expertise and experience in serving our client partner continues to further Sprint's mission of giving every person the tools they need to Move Forward.

Case study

Making utility a thing of beauty.

Sprint, one of the major global internet carriers and a top wireless network in the United States, has lived its mission to Move Forward. The brand embodies the idea so well that, by 2015, it had evolved far beyond its online presence, then almost 10 years old. To show consumers that the brand was still dedicated to innovative solutions and wireless dependability, the digital experience needed a major update.

Challenge

Grow market share with a new site designed to acquire new customers, retain the existing base, reduce cost-to-serve, and reflect Sprint’s evolution. 

Idea

Minimal design with maximum ease. We created a mobile-first, responsive site tailored to fit a range of promotions, prices and plans. Sprint.com now delivers an adaptable, customer-centric experience, giving users full control and a focused journey.

Result

A successful site from start to checkout. The clean, streamlined redesign has fewer clicks and fields than the top competition, and has resulted in a 9% lift in gross new conversion on desktop, 16% on mobile and an overall engagement rate growth of 300%.