Tropicana came to VML with a big ask. The brand needed to get the company’s various websites aligned for their Global Nutrition Group. As the project moved forward, they tapped us for more of our digital marketing expertise.
We became digital agency of record for Tropicana US, and in less than six months, we helped bring several new products to market and produced original content for their digital channels.
We’re still a digital partner for the Global Nutrition Group, but put major efforts into web development, digital campaigns, and all facets of social media in the US. Not only has VML delivered on our original ask, we're on board to take Tropicana in a new digital direction.