World Humanitarian Day (WHD) is held every year on August 19th to pay tribute to aid workers who risk their lives in humanitarian service, and to rally support for people affected by crises around the world. 

VML was the lead agency for WHD 2017, helping spur a global social conversation using one of the first Facebook Camera Effects. The goal of the #NotATarget campaign was to tell stories of civilians in war & conflict areas, while educating and engaging a global millennial audience to push for change.