Fashion Retailer Express, Inc. Selects VML as Agency of Record
Express, Inc. (NYSE: EXPR), a specialty retail apparel company, has announced that global marketing agency VML has been selected as agency of record. VML will lead the strategic consumer journey toward sales and commerce through integrated channel strategies including marketing, paid media, search, analytics and consumer sales optimization.
Express is a specialty apparel and accessories retailer of women's and men's merchandise, targeting the 20 to 30-year old customer. The company has more than 35 years of experience offering a distinct combination of fashion and quality for multiple lifestyle occasions. Headquartered in Columbus, Ohio with a New York design studio in the heart of Manhattan, Express employs about 18,000 associates in over 650 retail stores, both nationally and internationally.
"VML's integrated approach to channel activation is a key differentiator that will help Express meet business objectives, build brand awareness and acquire new customers - which will ultimately drive ecommerce and sales," said Eric Campbell, VML president. "Our unique channel structure allows us to tap into expertise across paid media, paid search, organic search, data, and insights to provide a smart and complete solution."
About Express, Inc.
Express is a specialty apparel and accessories retailer of women's and men's merchandise, targeting the 20 to 30- year-old customer. Express has more than 35 years of experience offering a distinct combination of fashion and quality for multiple lifestyle occasions at an attractive value addressing fashion needs across work, casual, jeanswear, and going-out occasions. The Company currently operates more than 650 retail and factory outlet stores, located primarily in high-traffic shopping malls, lifestyle centers, and street locations across the United States, Canada, and Puerto Rico. Express merchandise is also available at franchise locations in Latin America. Express also markets and sells its products through its e-commerce website, www.express.com, as well as on its mobile app.
VML is a contemporary marketing agency that moves brands forward by inspiring a human connection. VML's clients include Bridgestone, Colgate-Palmolive, Electrolux/Frigidaire, Ford, the Kellogg Company, Kimberly-Clark, New Balance, PepsiCo, Sprint, and Wendy's.
Founded in 1992 and headquartered in Kansas City, Missouri, VML joined the world's largest communications services group, WPP, in 2001. VML has more than 2,700 employees with principal offices in 28 locations across six continents.