VML Places in 2017 U.S. Cannes Young Lions
National CineMedia (NCM), the U.S. representative to the Cannes Lions International Festival of Creativity, announced two VML teams are among the second and third place winners in this year's U.S. Young Lions competitions. See all the winners at http://canneslions.ncm.com/young-lions/winners.
Courtney Lacy and Amy Willsey of VML Kansas City placed second in the Cyber category. Lacy is an art director and Willsey is an associate copywriter.
Madeline Nies of VML Chicago and Tarini Shrikhande of VML New York placed third in the Media category. Nies is a group channel director and Shrikhande is an associate planning director.
This year, more than 350 entries were submitted from teams of young professionals working for advertising, digital, media, creative, and PR companies or agencies as well as in-house marketing teams.
In their respective categories, each team was challenged to develop a creative and innovative campaign targeting women ages 25-44 that would increase name and brand recognition as well as drive new donations for Brave Beginnings. With one in nine babies in the U.S. born prematurely, Brave Beginnings, a program of the Will Rogers Motion Picture Pioneers Foundation, provides healthcare professionals ventilators and other life-saving neonatal equipment needed to serve the fragile population of premature babies within the U.S.
Two VML representatives were among the judges scoring this year's submissions. John Godsey, North American chief creative officer, of VML Kansas City was on the jury for the Print category and Craig Elimeliah, managing director, creative technology, of VML New York served on the judging panel for the Cyber category.