Executive Director, Channel Activation
Amy’s romance with digital marketing began in the late ’90s and she’s been helping businesses with integrated marketing programs ever since. In her decade with VML, Amy has partnered with both business-to-business and business-to-consumer companies of all stripes, including retail, technology, consumer packaged goods and tourism. She also spent several years on the client side, leading the digital marketing team at H&R Block and serving as vice president of marketing for Andrews McMeel Publishing.
As executive director of VML’s channel department, Amy ensures that VML serves clients with fully integrated communications planning as well as best-in-class expertise in every communications channel, including social media, paid media, CRM, paid and organic search, commerce, mobility and PR.
An inconsistent short-distance runner and a lover of tacos, Amy earned a Bachelor of Arts in humanities from the University of Kansas. When she’s not at VML or on an airplane, Amy loves hanging out with her husband, son and dogs; reading books; and watching documentaries. You can follow Amy @worleygirl.