VML Achieves Record Year at Cannes

Gold Lions for Gatorade’s Super Bowl Dunk and PASSOP’s I Am Muslim

JUNE 29, 2016

Global marketing agency VML had its best Cannes showing to date with 11 Lions (two Gold, four Silvers and five Bronze) and 25 shortlist recognitions across 12 categories. View VML's winning work at https://cannes2016.vmlconnect.com.

"As we reflect on the wins, it's great to see the breadth of categories VML is winning across - from film to cyber to print," said Debbi Vandeven, VML global chief creative officer. "Our unique balance of creativity and technology is shining through."

The 63rd annual Cannes Lions International Festival of Creativity, held June 19-25, is the world's largest and most prestigious awards show and festival for the advertising industry.

VML clients awarded with either Lions or shortlists include Gatorade, Tennessee Department of Tourist Development, LEGOLAND Florida Resort, NAPA AUTO PARTS, Motorola, PASSOP, Domestic Animal Rescue Group (DARG), Ford, Lyceum of the Philippines University and Kimberly-Clark.

In the Cyber category, Gatorade's Super Bowl Dunk won a Gold Lion in Co-Creation and User Generated Content and a Silver Lion in Innovative Use of Social or Community. In the Digital Craft category, the work received two Bronze Lions in Rich Media and Augmented Reality; and in the Entertainment category, it was honored with a Bronze Lion in Social Brand Experience.

PASSOP's I Am Muslim Campaign won a Gold Lion in the Print & Publishing category for Public Health & Safety, Public Sector & Awareness Messages and a Bronze in the Design category for Poster Design.

PASSOP's Twitter Refugees was awarded a Silver Lion in the Media category for Use of Social Platforms.

"VML has a deep passion for making society better and is able to translate this into work that has meaning," said Bernard Toyambi, PASSOP director. "We're delighted to be a client partner with VML and salute them on their success at Cannes this year."

Also in the Media category, the LEGOLAND Dollars campaign for LEGOLAND Florida Resort received a Silver for Use of Ambient Media: Small Scale.

"This award is a great reflection of the creative partnership between VML and LEGOLAND Florida Resort," said Rex Jackson, director of marketing for the Winter Haven, Fla., vacation destination. "It's a relationship that continues to develop original, attention-grabbing ideas that reinforce us as the only resort built for kids to take the lead."

VML won a Silver Lion in the Creative Data category for Data Enhancement for Tennessee Department of Tourist Development's Vacation Matchmaker. In the Digital Craft category, the campaign received a Bronze Lion for Data Storytelling.

In addition to the awards, VML was on stage at Cannes on June 19. VML Chief Innovation Officer Brian Yamada and Melinda May, head of marketing strategy & activation for the International Olympic Committee, presented a forum, "How the Olympic Movement Is Using Creativity to Connect Future Generations."